An award-winning performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.

There’s only one person in the way of you untapping your capabilities: You. There’s also one person who can move you out of the way so you can perform at your peak.

That person is already inside you. You just need to unlock them. This other part of you is your Heroic Self and you unlock it with an Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman is revealing how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.

When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field.

.