Americans have come to tolerate, embrace and even champion many things that would have horrified their parents’ generation-from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today’s Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian. But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history. The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value. Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America’s founding regarded as grossly self-destructive-in a word, evil.
“The Marketing of Evil is a serious wake-up call for all who cherish traditional values, the innocence of children, and the very existence of our great country.” —Dr. Laura Schlessinger, talk-show host and author
“It’s often said that marketing is warfare, and in The Marketing of Evil, David Kupelian clearly reveals the stunning strategies and tactics of persuasion employed by those engaged in an all-out war against America’s Judeo-Christian culture.” —David Limbaugh, syndicated columnist and author
“David Kupelian’s research brings into sharp focus what many have sensed and suspected for a long time. … [An] important and groundbreaking book.” —D. James Kennedy, Coral Ridge Ministries