Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses.
How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox.
Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way. Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on.
The Creator’s Code reveals six skills that make creators of all kinds of endeavors breakthrough. These skills aren’t rare gifts or slim chance talents. Entrepreneurship, Wilkinson demonstrates, is accessible to everyone. The book’s insights provide core guidance for success in the new world of work.
“This book is the inspiring story of men and women who are changing our world. Amy Wilkinson has cracked their code and given us all ways to join their ranks. This book is a game-changer and a life-changer.” (Tom Peters, author of The Little Big Things and In Search of Excellence)
”Based on 200 interviews with entrepreneurs, this book helps explain the skills needed to be a successful innovator. It’s a great guide filled with smart rules for both starting a business and bringing it to scale.” (Walter Isaacson)