What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins.
Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.
“Highly engaging … Little Bets will help you challenge the status quo and discover extraordinary new possibilities in whatever endeavor you’re engaged in” — Howard Schultz, Chairman And Ceo Of Starbucks “An enthusiastic, example-rich argument for innovating in a particular way” Wall Street Journal “Want a big idea? Start little. Whether you’re an entrepreneur or an artist, Peter Sims shows you how big breakthroughs start with little bets” — Chip Heath, Author Of Made To Stick And Switch “Little Bets is easily the most delightful and useful innovation book published in the last decade” — Robert I. Sutton, Author Of Good Boss, Bad Boss “Put [t]his book on your reading list” TechCrunch