The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century [ebook] by Steven Pinker (epub/mobi)

Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing? Why should any of us care?
 
In The Sense of Style, the bestselling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose.
 
In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish.
 
Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.
“Forget Strunk and White’s rules—cognitive science is a surer basis for clear and cogent writing, according to this iconoclastic guide from bestselling Harvard psycholinguist Pinker… Every writer can profit from—and every writer can enjoy—Pinker’s analysis of the ways in which skillfully chosen words engage the mind.”
Publishers Weekly (starred)
 
“Yet another how-to book on writing? Indeed, but this is one of the best to come along in many years, a model of intelligent signposting and syntactical comportment…Pinker’s vade mecum is a worthy addition to any writer’s library.”
Kirkus Reviews
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