Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less [ebook] by Joe Pulizzi (epub/mobi)

NAMED one of  5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE


Publishing is the NEW MARKETING.

 

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space? 

 

Epic Content Marketing. 

 

One of the world’s leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about. 

 

“Epic Content Marketing” takes you step by step through the process of developing stories that inform and entertain and compel customers to act–without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about.


“As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share.”

 -DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR.



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