Create products and services your consumers can’t pass up–without the high cost of development
Success is all about connections.
Debra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related–but are–to uncover fresh, brilliant insights. In Red Thread Thinking, Kaye shows you how to weave originality from disparate information and turn it into a product or service that can shake up the marketplace–and your business.
What sets Red Thread Thinking apart from other books is that it reveals exactly how to identify and understand hidden cultural codes and shifts in consumer perceptions that speak to emerging and existing markets and, as a result, catapult fresh products to iconic status.
“Red Thread Thinking weaves a marvelous tapestry of insight and wisdom. A must read for entrepreneurs hoping to take their ideas from fuzzy to firm.” — Susan Cain, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can’t Stop Talking
“Red Thread Thinking provides a deliberate system to create a ‘revolution in your mind’–the first order of business for any innovator who wants to shift the consumer landscape and offer value and usefulness to customers. The book is filled with practical information that will help you expand your thinking.” — Jay Walker, Chairman, Walker Digital; founder of Priceline.com