Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead (free ebook epub/mobi)

Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” — Alan Webber, author of Rules of Thumb
In Fascinate, advertising and media personality Sally Hogshead explores what triggers fascination—one of the most powerful ways to attract attention and influence behavior—and explains how companies can use these concepts to make their products and ideas irresistible to consumers. Marketing professionals of every ilk will find much of use in the pages of Fascinate; in the words of business guru Tom Peters, “fascination is arguably the most powerful of product attachments,” andFascinate a “pioneering book [that] helps us approach the word and the concept in a thoughtful and also practical manner.”

“This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.” (Seth Godin, author of Linchpin)

“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.” (Tom Peters, author of In Search of Excellence)


“Whenever your message hasn’t reached a customer, peer over at Sally Hogshead’s collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes.” (Richard Laermer, author of Forecast 2011 and Full Frontal PR)


4 thoughts on “Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead (free ebook epub/mobi)

  1. fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead . none of the links are working for this one.please fix.

  2. Plz fix it Mister.
    I spent a lot of my precious time here only because of you and your work.

    Btw thanks.

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