“You go to work each day tasked with (1) inventing brilliant solutions that (2) meet specific objectives by (3) defined deadlines. If you do this successfully you get to keep your job. If you don’t, you get to work on your resume. The moment you exchange your creative efforts for money, you enter a world where you will have to be brilliant at a moment’s notice. (no pressure, right?)”
It isn’t enough to just do your job anymore. In order to thrive in today’s marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. The Accidental Creative teaches effective practices that support your creative process. You’ll discover how to:
– Focus in on your most critical work and reclaim your attention.
– Develop stimulating relationships that will lead to creative insights.
– Effectively manage your energy so that you are always ready to engage.
– Curate stimuli that help you stay mentally focused.
– Leverage your hours wisely and effectively to eliminate creativity drains.
The Accidental Creative is your guide to staying fresh and doing your best work each day.
“My copy of The Accidental Creative has notes and highlights throughout. Invaluable for anyone who thinks for a living.”
– Seth Godin, Author of Linchpin