How did salesforce.com grow from a start up in a rented apartment into the world’s fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff’s story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.
In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
“Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today.”—Eric Schmidt, CEO, Google
“In Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. This book will show you how to focus your vision, think differently, align your organization—and transform your business and your life.” —Anthony Robbins, author, Awaken the Giant Within and Unlimited Power
“Reading this book, I laughed out loud many times as Marc told his story, a story of great ideas, thunder-stealing pranks, and a world consciousness that is at the heart of salesforce.com.”—Neil Young
“Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program.”—Klaus Schwab, founder, World Economic Forum, and cofounder, Schwab Foundation for Social Entrepreneurship